From Supply Chains to Creative Hands

MelloStore is the result of years spent behind the scenes of India’s creative supply ecosystem.

Before Mello, there was ARTH BROTHERS—a trusted name in the Indian stationery and fine arts industry, known for importing, distributing, and supplying professional-grade products across the country. For years, ARTH BROTHERS worked closely with retailers, institutions, artists, and creative professionals, building deep insight into what truly matters: quality, consistency, and reliability.

Mello was born from this experience.

Why Mello?

While ARTH BROTHERS focused on nationwide distribution and wholesale operations, we recognized a growing need—a brand that speaks directly to creators, not just the trade.

Mello represents that shift.

It is our consumer-facing identity—designed to bring carefully curated stationery, fine art, and creative tools directly to individuals, without losing the professional standards that shaped our foundation.

In simple terms:

  • ARTH BROTHERS is our backbone

  • Mello is our voice

Built on Experience, Not Experiments

Unlike many new brands, Mello is not an experiment.

Every product you see on MelloStore has passed through years of industry learning—pricing structures, material testing, logistics challenges, artist feedback, and real-world usage. We understand what lasts, what performs, and what disappoints—because we’ve seen all three at scale.

This allows us to:

  • Choose products with long-term usability

  • Avoid short-lived trends

  • Maintain consistency across batches

  • Deliver honest value, not just attractive packaging

What We Stand For

Quality First
We prioritize performance and durability over gimmicks.

Thoughtful Selection
Every product is chosen with a clear purpose and user in mind.

Fair Pricing
Strong supply chains allow us to price responsibly without compromising standards.

Reliability
From dispatch timelines to after-sales support, dependability is non-negotiable.

Who We Serve

Mello is built for:

  • Students exploring creativity

  • Artists refining their craft

  • Professionals who demand dependable tools

  • Hobbyists who value quality over clutter

Whether you are just starting or deeply experienced, Mello aims to be a brand you grow with, not outgrow.

Looking Ahead

Mello is more than a store—it is a long-term vision.

As we continue to expand, our focus remains steady:
bringing better tools, clearer information, and a smoother buying experience to India’s creative community.

We believe creativity deserves tools that respect the effort behind it.

Welcome to Mello.
Built on experience. Designed for creators.